A Coordinated Visual Message

It can be difficult for small companies with excellent products to compete with the bigger players at exhibitions. One of the most striking and effective ways of amplifying your visibility is to have a coordinated visual message (cvm). A good cvm draws on your unique selling point (usp). Branding everything with your logo is an over simplified approach, you will need elements of colour, pattern and symbol. The front line is going to be your large roller banners that are More





