E-World Exhibitions

Making an impact: you versus everyone else at an exhibition

Exhibitions should be simple: all those people, all those potential sales and YOU sitting there ready to clean up and spread your brand’s awareness. So…how come it isn’t? It’s probably due to a few factors, like:

1) So much competition boggles peoples minds.

2) Not everyone who attends an exhibition is spending money. A large percentage are doing the equivalent of window shopping.

3) You can’t always predict human nature.

Enigin Scam Busters are one new company who will almost certainly do well at upcoming exhibitions. Spending their days hunting out energy scams and putting the world to rights on the best products which really can save you countless pennies, this firm have an organic ethos and a natural way of doing business. I don’t know for sure but I’m inclined to think that Enigin Scam Busters would condone the following techniques at an exhibition. And why not try them? It’s all a learning process!

…it doesn’t matter what your age is, colour is interesting and flat grey really isn’t

1) Make yourself visible beyond the exhibition stand: that doesn’t mean getting a mega-phone out, it just means asking the event organisers what your rights are as exhibitors. If they say it’s fine to wander around on the back of an elephant with a huge attention-grabbing carrot sellotaped to your head, then why don’t you do it?

2) People love free things. If you have samples of things, or food, or both, then that will attract people, so make sure you do your best to look attractive!

3) Make sure your stand isn’t boring: OK, so this is subjective, but the point is this – it doesn’t matter what your age is, colour is interesting and flat grey really isn’t. Make your stand into a work of art and the people will come. Even if they don’t buy anything or enquire then chances are that they will at least remember the experience. That’s good, because word of mouth spreads like nothing else. Be sure to take advantage!

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